-The new 360 golf grips boast the advanced DragonSkin technology, which utilizes a multi-layered elastomer structure for enhanced feel and performance-

ORANGE COUNTY, CA. – JULY 7, 2024 – DRAGON GOLF, renowned for its innovative and high-performance DragonSkin Golf Grips, is thrilled to introduce the new 360 Series of golf grips. This latest addition to Dragon Golf's lineup features the pioneering proprietary elastomers for customized comfort and stability, with both Soft and Firm options available.

"We’re happy to say, ‘The introduction of the new 360 styles to the golf market has been met with incredible feedback’. Both professionals and amateurs alike have provided us with overwhelming positive feedback," said Marcy Kamoda.

The latest DragonSkin grips offer a distinct feel or sensation as compared to the original Calm and Fire models. The top third of the grip features a new "Spiral" pattern designed to assist golfers in minimizing twisting and torque during the swing, particularly at the moment of impact. This design element is unlike any other on the market and is designed to satisfy the stringent requirements of PGA, LPGA, and LIV professionals, guaranteeing optimal grip performance under any condition.

"Our participation in professional golf tours was crucial to the development of the new 360 grips. The golfers at this level play at the apex of the sport and require the highest performance possible. We take pride in having met and surpassed these demands," added Kamoda.

The latest 360 golf grips are designed with Elastomers, a material known for its flexibility and durability, ensuring extended performance and reduced wear. The material's non-slip quality guarantees that players can grip the golf club with greater security. It is also resistant to rain and sweat as well as unaffected by temperature changes.

The 360 Fire (Firm) Golf Grip with red cap, is engineered with a tacky elastomer TPE which is a favorite on professional tours. “It’s the go-to golf grips on the LPGA and PGA Tours,” added Kamoda. The 360 Calm (Standard) Golf Grip with green cap, was designed for golfers at any level and features a proprietary elastomer TPC for a grip that is both soft and comfortable yet provides exceptional stability and a heightened sense of touch. Both new grips styles are available in navy or black with core sizes of 58-round or 60-round and retail for $17.99 USD.

About Dragon Skin Golf Grip:
Dragon Skin Golf Grip was established by golf industry veterans Marcy Kamoda and the late Rusty Estes. With over 20 years of experience, Estes crafted golf equipment for elite players on the PGA TOUR, LIV TOUR, LPGA TOUR, KORN FERRY, among others. Renowned for his expert craftsmanship, precise fitting, and construction, his extensive knowledge and experience were fundamental to the innovative designs of Dragon Skin Golf.

Kamoda, a Japanese native and business associate of Estes, boasts a global golf industry experience. In the United States, he founded a boutique golf equipment company that has earned high regard. Serving as the COO, he spearheaded a PGA Tour program that accumulated over 100 international professional wins, built a robust sales team, expanded retail distribution, and created an award-winning line of golf equipment.

Kamoda and Estes introduced the Dragon Skin Golf Grip to satisfy the stringent requirements of top PGA professionals who demand peak performance in challenging conditions. Moreover, the Dragon Skin Golf Grip combines distinctive style with functionality. Directional scale-like protrusions, reminiscent of dragon skin, are featured on both the lead and trail hands, improving grip orientation and consistency.

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